Just Press Whoa!
iRobot wanted to portray a traditional household chore as an appealing activity to an untraditional demographic -single, affluent men. Working with Noonan Creative, I looked to high-performance auto brands for inspiration and produced a motion graphic piece that portrayed a robot vacuum with energy, speed, and attitude.
Agency: Noonan Creative
PROCESS
Mood board images, storyboard sketches, color palette, and production images.
