AAA
Wherever You Go
AAA Motor Club wanted to communicate the feelings of security, reliability, and utility that are the pillars of their membership program. Working with my client, I created an animated origami bird that sprang to life from a AAA membership card. The anthropomorphic card represents AAA membership, a constant companion that helps members wherever they go, whatever they do.
Agency: Direct Associates
PROCESS
Mood board images and production images.