HERZOG DESIGN
AAAOrigamiBird_overCar.jpg

AAA

Wherever You Go

AAA Motor Club wanted to communicate the feelings of security, reliability, and utility that are the pillars of their membership program. Working with my client, I created an animated origami bird that sprang to life from a AAA membership card. The anthropomorphic card represents AAA membership, a constant companion that helps members wherever they go, whatever they do.

 

Agency: Direct Associates

 
 

PROCESS

Mood board images and production images.